Effektiva kampanjer – APG Creative Strategy Awards 2011

The shortlist for Account Planning Group (APG) Creative Strategy Awards has been released. It does require login but we still like to provide you with the link so you can see the list and read the summaries.

How fresh strategic thinking can lead to creative and effective work. The APG is the foremost and longest-established organisation representing the interests of account planners and other communications strategists.

We have tried to find the appropriate video for each campaign below. But if we happened to connect the wrong ad to the awarded campaign, please let us know.


IKEA: Happy inside

Stella Artois Black: Night chauffeur


I Lohas: Eco Crush

Promote Iceland

Tooheys NEW: Beer economy

The Green Bottle Story

Fiat: Eco Drive

Dixons: The Last Place.

Yeo Valley Organic: The X Factor

Stella Artois: 5%

Heineken: Star Player

Met Police: Choose a Different EndingWieden+Kennedy: Off-On

St John Ambulance

Nike: Grid

NHS: Organ Donation

Nigella: Quick Collection

Orange: Goldspots

Doritos: Late Night


Walkers: Sandwich

Motorcycle Safety: Named riders

Met Police: Who killed Deon?

FARC Operation Christmas

NHS: Smokefree

Cravendale: Cats with thumbs


French Connection(not yet available)

Go here for summary on each campaign.

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