Author Archive For / 'Saher Sidhom'


This is a paper based on the TEDx Kiruna Talk I did on the 5th of June 2013. Open innovation and collaborative models of innovation are far more exciting than the dreary and closed R and D departments of various companies. Innovation is truly open to each and everyone and what comes with that is the ability not only to collaborate with strangers to concept and develop but ultimately to open up and share the responsibility from one individual to the entire organization and beyond to lead and share the next stage of evolution.

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It’s time for marketing to stop promising false notions of individuality as individuality is overrated. In fact it’s become a distressing and destructive idea.

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Experience before perception?

Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand. Are experiences more effective in changing behaviour?

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