Author Archive For / 'Tomas Lundgren'

Strategy doesn’t spark new ideas – that’s the point!

There’s a myth floating around stating that if you have a great strategy you’ll get great ideas for implementing it but that is simply not true.

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Great insight requires great creative – even in B2B

I have worked with several B2B brands, and most of them had a good grasp on what made their customers excited. Unfortunaltely, I can’t say the same for their grasp of creative execution.

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januari 31, 2010

75 million users that doesn’t Twitter

Yes I have a login for Twitter. I registered, tried it, didn’t find it very stimulating. Not much fun reading, and mostly frustrating to write. I simply never got hooked on Twitter, or the other examples of “micro blogging”, but I always put that down to me being a very sophisticated and selective consumer of […]

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