Author Archive For / 'Tomas Lundgren'

augusti 26, 2009


The limits of nagging power

There’s something weird about one of the most established marketing and media planning principles: frequency.
I do not doubt that there’s such a thing as nagging power, or that repetition is a path to establishing memories (and thereby installing messages in peoples minds). But the leap from recall or, worse, recognition of a tag line, jingle, […]




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