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• Strategy doesn’t spark new ideas – that’s the point!

  20 Apr, 2010 Tomas Lundgren Alla Artiklar, Beslutsunderlag, Byråplanning, Reklamrådgivning, Röster om planning 1 Kommentar
  

  There’s a myth floating around stating that if you have a great strategy you’ll get great ideas for implementing it but that is simply not.

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• Great insight requires great creative – even in B2B

  8 Feb, 2010 Tomas Lundgren Alla Artiklar, Byråplanning, Konsumentinsikt, Reklamrådgivning 0 Kommentarer
  

  I have worked with several B2B brands, and most of them had a good grasp on what made their customers excited. Unfortunaltely, I can’t say the same for their grasp.

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• 75 million users that doesn’t Twitter

  31 Jan, 2010 Tomas Lundgren Alla Artiklar 0 Kommentarer
  

    Yes I have a login for Twitter. I registered, tried it, didn’t find it very stimulating. Not much fun reading, and mostly frustrating to write. I simply never got hooked.

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• The limits of nagging power

  26 Aug, 2009 Tomas Lundgren Alla Artiklar 0 Kommentarer
  

  There’s something weird about one of the most established marketing and media planning principles: frequency. I do not doubt that there’s such a thing as nagging power, or that repetition is.

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