Archive for / 'Byråplanning'


5 fällor för marknadschefen – Tomas Lundgren

5 fällor för marknadschefen – Tomas Lundgren from PlannerFed. På vårt första seminarium för hösten berättade Tomas ganska omfattande om 5 fällor som marknadsavdelningen bör vara extra noga med att inte hamna i. Tomas bjuder här på delar av sin presentation.




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oktober 31, 2011


Follow up on IPA Effectiveness Awards – The winners

Worth a read, text below from WARC. The best in communications success was celebrated in London this week at the 2011 IPA Effectiveness Awards. Visit warc.com/IPA2011 to browse all 28 entries – including the Grand Prix, four Golds, five Silvers and six Bronzes. Operation Christmas, the Colombian Ministry of Defence and Lowe SSP3’s Campaign that […]




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Read: Welcome to the age of micro-planning

Truly worth a read is the article ”Welcome to the age of micro-planning” which you can find on the blog Adliterate. Don’t forget to read the comments which has a couple of nuggets in them. The blog Adliterate is runned by Richard Huntington, Director of Strategy at Saatchi & Saatchi. Here is a sample from […]




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