Archive for / 'Byråplanning'

5 fällor för marknadschefen – Tomas Lundgren

5 fällor för marknadschefen – Tomas Lundgren from PlannerFed. På vårt första seminarium för hösten berättade Tomas ganska omfattande om 5 fällor som marknadsavdelningen bör vara extra noga med att inte hamna i. Tomas bjuder här på delar av sin presentation.

Läs mer

oktober 31, 2011

Follow up on IPA Effectiveness Awards – The winners

Worth a read, text below from WARC. The best in communications success was celebrated in London this week at the 2011 IPA Effectiveness Awards. Visit to browse all 28 entries – including the Grand Prix, four Golds, five Silvers and six Bronzes. Operation Christmas, the Colombian Ministry of Defence and Lowe SSP3’s Campaign that […]

Läs mer

Read: Welcome to the age of micro-planning

Truly worth a read is the article ”Welcome to the age of micro-planning” which you can find on the blog Adliterate. Don’t forget to read the comments which has a couple of nuggets in them. The blog Adliterate is runned by Richard Huntington, Director of Strategy at Saatchi & Saatchi. Here is a sample from […]

Läs mer