Archive for / 'Konsumentinsikt'


GENERATION I: THE FALLACY OF INDIVIDUALITY

It’s time for marketing to stop promising false notions of individuality as individuality is overrated. In fact it’s become a distressing and destructive idea.




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Great insight requires great creative – even in B2B

I have worked with several B2B brands, and most of them had a good grasp on what made their customers excited. Unfortunaltely, I can’t say the same for their grasp of creative execution.







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Endagskurs som leder till bättre byråsamarbete

Nu erbjuder vi ett skräddarsytt kursupplägg där er marknadsavdelning lär sig utveckla effektivare kampanjer under en heldagsövning.







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