Tagged With / 'planner'

What an account planner does?

I still get this question a lot and I guess its hard to grasp however you explain it. Not that we are rocket scoentist, it just tends to be abstract. Here is ashort attempt to describe my planning contribution into a typical process. 1. I challenge and revise business problems, briefs or coming challenges by putting them into a more meaningful context seen from a market or target group perspective. This includes setting a clear objective.

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Guy Murphy JWT – current and future of Planning

Guy Murphy JWT talks about how the heritage from account planning is being used today in the new world

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It’s time for marketing to stop promising false notions of individuality as individuality is overrated. In fact it’s become a distressing and destructive idea.

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