Tagged With / 'strategy'


Best Practices stalls improvement

When an organisation takes a new initiative, i.e. developing a Christmas themed ad campaign, and that initiative works, it would be complete idiocy not to do it again.

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Guy Murphy JWT – current and future of Planning

Guy Murphy JWT talks about how the heritage from account planning is being used today in the new world

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GENERATION I: THE FALLACY OF INDIVIDUALITY

It’s time for marketing to stop promising false notions of individuality as individuality is overrated. In fact it’s become a distressing and destructive idea.

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